Blog 2: Personas

Personas are a very powerful marketing too and can have endless possibilities.   There is a lot to be learned about consumer lifestyles and characteristics, which can be leveraged to create successful business projects. The difficult part about personas is creating them and implementing them successfully.

Background:

Mexican/Hispanic bringing up from birth.  Mother born in Mexico, father born in Texas but his heritage is from Mexico.  I can speak both English and Spanish fluently. Low to average middle class household income, with no outside assistance income. I am a middle child with one older brother and one smaller sister, along with two older half sisters.  Straight A student in High School and didn’t participate in any sports but I did play the alto saxophone for four years. Started working at age 16 and have been working ever since, including college. I have been working for HEB for over six years and plan to continue my career with them post graduation. I am the first person in my entire family to attended a University and will be the first to hold a college degree.  I have enjoyed my time in college and will cherish the remaining time I have left in college.

Personality:

Very strong willed and independent person both in their personal life and career. Very loyal to those around me but a nuisance to those he doesn’t care for. Very friendly until you upset them but believes everyone should have a second chance. Large sense of humor, witty and sarcastic at every opportunity. Friendly and understanding, always attempting to view both sides of any argument or discrepancy. 

Demographics:

Mean Age: 22-25                                                        Median Income: 10,000-20,000

Lifestyle:

Outdoors/Recreational	Sports	Audio/Video	Home Life
Paintball	I.M. Football	I-Phone	Cooking
Swimming	Denver Broncos	Macbook	Studying
Texas Hold Em Poker	N.H.L	New technology
Tailgating	Golf	X-Box

Goals/aspirations:  

Graduate from U.T. at Austin

Obtain leadership position within a company

Pursue a MBA

Become an executive of a multi billion dollar company

C.E.O.

Overview: Hispanic Career Oriented College Young Guy Persona 

Early twenties college guy that likes to have fun, has high career goals and take school serious. A very strong-minded person that isn’t scared to voice his opinion but understands that there is an appropriate time and place for that. He is an independent and self-sufficient person, learning the value of a dollar at a young age.  Career oriented individual that is very loyal to both his job and friends.  Has a very strong social life and isn’t a stranger to tailgating, 6^th Street and college parties.  Very technology savvy and enjoys having the latest and greatest product available in the market.  A very big sport fan, attending many sporting events and never misses his favorite teams games. Tries to be as active as possible and keeps in good shape.  Loves to cook and to host events at his apartment/house.  Knows how to pick and choose battles, and graceful when they do engage in battles. Values friendships, education, and family, never forgetting the people that have helped him succeed in his personal life and career.  Have goals that are never-ending and a strong determination to succeed.